We've proposed a package which consists of:
: : An OS shell which organizes data in a meaningful way to the user
: : Input accessories which support familiar behaviors
: : A backup service which increases trust in the system.
This is a new and flexible way for users to manage client relationships and jobs through the phone.
It uses familiar user's behaviors to create meaningful data organization and to increase trust in the system.
Our OS shell is the default view of the phone and is based on "WIKI" like principals such as:
: : Ad hoc content creation and editing
: : Links and cross referencing
: : Data contextualizing and user taxonomy (Tagging)
when the user receives or inputs text into their phone, the phone underlines each meaningful word or phrase it recognizes, (For example: someone's name, an address, the name of a job, or an appointment) and based on that content the user can organise his or her phone around topics such as a specific task, a person or a location.
The input accessories include digital pen, and a dairy made from compatible paper that provide a natural way to take notes and insert them into the phone.
The notes remain in the diary as physical evidence.
The backUp service provides automated backups and synchronization to ensure data endurance even when the phone is lost or damaged
Value proposition:
: : Increasing the use of existing functionality
: : Branding Nokia as the "company that understands me"
: : Increasing the user's trust in the phone
: : Opportunity to sell more accessories
: : Ensuring client loyalty by providing backup solution
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